Hdip Creative Multimedia Course: Multimedia Digital Video
K00132542 Fiona Kiely
Project #4: CeA/R/T Promotional Piece
Date of Submission: December 18th, 2015
Position 1: Director: Lorna O’Donnell
Position 2: PM: Production Manager: Richard Young
Position 3: DP Director of Photography: Fiona Kiely
Positon 4: Sound: Avril Maher
The brief called for our group to look at the different roles each artist makes up as part of the Ceart Art Collective. The Ceart collective is made up of Barbara Geraty, Edel Hogan, Mary Moran and Lorraine Callanan. Our goal as a group was to produce a short movie to best showcase the work of each artist who are part of this group so the movie would be cohesive and flow as an advertising piece. The goal of the artists is to use this to obtain new shows in new counties in Ireland in the future. To establish a relationship our teacher, Lorraine Callanan a member of Ceart brought in all footage and still images of the artists and gave us a background on each set of works being presented and some great footage of a recent installation in a church on Culture Night of September 2015.
After we obtained our introduction and brief, our team members discussed the overall film idea. Our instructor said we could work as part of a team or individually but that the final film should be cohesive.
Date: Wednesday December 3rd
I chose to focus on the artist Edel Hogan and her body of work. I started looking at her images in particular, the pitchfork on the repeated slick glass slabs in Premier Pro. Edel’s work is very much about the found objects from the land, objects that belonged to people and giving them new life. I spent time learning how to zoom and pan in Premeire Pro as some of the images had a linear quality to them. Generally I was getting a feel for the artist and getting inspiration from how Edel presents her work.
Date: Wednesday December 9th
The complete group of artist came in to discuss their work with us. This was a great chance to get to know what each artist is trying to achieve within the collective. The other three artists are more concerned with the passing of time and how to express the emotions of change and loss and other feelings. I spoke with Edel and she confirmed that her work is more to do with the object and questions such as: Where did it come from? Is there a connection with the artifact.Is it a part of the land? Should it be discarded? Celebrated? I asked her direct questions for example – what editorial style does she like? What movies and music does she like? After this I got better idea about her work and Edel as an artist. She expressed she would like the video piece of her flowing more quickly than the program Nationwide. She is also a fan of The Clash so all of these questions were very valuable. I now had a clear idea of how Edel should be presented within the entire piece, to get some movement in between shots of her work.
Date: Thursday December 17th
When we went to edit the final cut we sat down as a group and sat with the director. We wanted the whole movie to have a flow and it was difficult for the director to choose who and in what order.
Edel comes third after Barbara’s work on with the sketches and goose. Mary come first in the promotional piece. There is a soft yet tense feeling to this part so Edel’s part is a little different. We edited it to be clear about her idea and we tried to highlight the video of her washing her found object with a dissolve and opaque underlay of her talking. It works very well. We loved the image of the skull but could not use it in the end as there were pink areas in two part of the image. We could not photoshop the piece as it was not of a high enough quality. We decided instead to focus on the rich rustic found objects (we still don’t know what it is but it is great), the pitch fork, a rich part of our heritage and the clean simple lines of the empty window frame, looking into another world.
We finished the short movie with Lorriane’s work as the images are strong and there is a great colour range in the pieces. I was interested in all the pieces overall. I enjoyed this project a lot. It is very brave for any artist to speak on film and be recorded regarding one’s work. We discussed this in class and we put no music into the movie, the artist’s speaking themselves is enough and music would only the focus away from their work.